Chirpify Lets Viewers Buy With Hashtags

Marketers now use social media expertly to “engage” audiences? But, whilst such schemes are good top-of-funnel branding mechanisms, what about sealing the deal with an actual purchase? Chirpify is a start-up hoping to close that circle, by letting consumers buy … Continued

Leading the Way With Natural Gas

PRESQUE ISLE: The Aroostook Medical Center (TAMC) is among the nation’s alternative energy pioneers. A.R. Gould Memorial Hospital, TAMC’s largest facility, is the first in the state and the second in the country to convert its heating and cooling system … Continued

How Chirpify is Cashing in on Twitter

Chris Teso, an ad guy relocated from Boston to Portland, spotted opportunity where some might dread to look: stuff his relatives sold online. “They were active on Etsy and Craigslist,” he recalls, “and when they posted something for sale, they’d jump … Continued

Med School Profs Exploit Video Lecture Capture

When students miss one of Frank Fedel’s lectures in the Orthotic and Prosthetic Program at Eastern Michigan University, they can capture the replay on video. Even when they catch him live, they might want to skim the video for key … Continued

Improving Math Education Through Entrepreneurial Know-How

In the words of Bob Dylan, the times they are a-changin’. But we’re not talking about great political movements; we’re talking about the American educational system. And some entrepreneurs, like Louis Piconi of Think Through Math, are standing in solidarity … Continued