Marketers now use social media expertly to “engage” audiences? But, whilst such schemes are good top-of-funnel branding mechanisms, what about sealing the deal with an actual purchase?
Chirpify is a start-up hoping to close that circle, by letting consumers buy or otherwise express interest in products using just hashtags in social media they already frequent.
“We’re letting people use social to #buy, #enter or #reserve or express an interest in that content or product,” Chirpify chief revenue officer Kevin Tate tells Beet.TV at the Mindshare Client Huddle at the Consumer Electronics Show.
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