What do Tim McGraw, Sprint and Estée Lauder have in common? Besides being household names and brands, they understand that social media is only valuable when interactions are converted into a different currency. That currency could be brand loyalty, sales or desirable actions taken by fans and customers.
I’m always amazed by how many consulting clients I have who invest the time and money to build a social presence without also investing in the systems to help monetize it in some way. There are a number of technology platforms that can be a tremendous help in this monetization effort. Chirpify is one of my recent favorites.